Gravitas Blog

Recently we were approached by a realtor in the South about putting together an animation for one of his builders.  We see this sometimes where a builder has a paper spec¹, and would like to increase their marketing potential, highlight the uniqueness of their home, or just get more eyeballs on their project then then can achieve with a traditional rendering.  Nothing against a pretty picture, mind you, but when the adds are flooded with the typical painting of a home in the hills, your home may get lost in the clutter.  This realtor wanted to make his clients product really stand out.

Animation of an as-yet-unbuilt home is one thing.  We’ve also seen animations created for existing homes/structures, to help enhance a presentation.  By combining real-world stills, with quality animations, a unique experience can be created that goes beyond what you can get with a camera in your hands.

For our potential client, we put together a demonstration video based upon an existing plan we put together for Snowmass, Colorado, and feature as one of our plans of the month, the Escalante.

Cortier’s Luxury Realty sees the value in this approach, and as someone that recently went through the process of buying/building a home, I appreciate seeing more then just the typical flat image in the flyers.  If you have any needs such as this, please do not hesitate to contact Gravitas.  We do a whole lot more then just design homes.  We can help you to visualize the built, and the unbuilt.

1. a speculative home design that is not built, and therefore, is only on paper [↩]